The macro area appointed to us was Pacific Mall. With better and clear understanding we went to the mall this time. I was working on the process and system followed, with that I was helping my group member Sagan to study the ambience of the mall. We started the research from the lower ground and continued the same till the 2nd floor. We had to be careful in this visit as the mall staff could identify our faces and to prevent any further complications we clicked pictures in an artistic way and wrote points in our smart phones.
We observed that the mall is for commercial use; brands form India and outside have their outlets. The people visiting are mostly the youth, belonging to average society. The place is luxurious and urban, depicts modern lifestyle. It is properly organized and has proper system.
The Mall has 5 floors with 3 entries and the mall provides parking and valet facilities. It is properly cleaned before the crowd enters. The mall lacks in signage, as the boards are not visible and readable, whereas has washrooms on every floor, for both men and women. Mall has ample amount of guards at the entrance of the mall as well as stores. Have clearners appointed for all washrooms and food court. Unfortunately Pacific mall has a problem regarding the amount of seating arrangement.
The floors are categorized as lower ground as departmental store, ground floor for women’s wear, first floor for men’s wear and Indian wear, second floor for food and gaming and last floor for movie and kids.
During the week days the crowd consisted of couples and friends the most. They are most of the time watching movie, sitting in the food court or just window shopping, the amount of people who actually wanted to shop were really less. To promote sales the store offer seasonal sale. The prices of the stores in the mall are usually higher than the local market maybe because they are run in a well organized structure and in a 3 story building.
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